I've been searching for something like this forever! Being a former US Marine, looking sharp in uniform translates to looking sharp in the civilian world. We take alot of pride in our appearance and presentation. So having shirts when my collars flatten out under my jacket irritated me beyond belief! I've even tried everything from tape to unfolded paper clips, until I stumbled upon this product! I've even passed out a couple for some co-workers to try and they even ordered some. Just mad I never invented this myself! Love the product! Awesome!