Why?? Because like every dress shirt, mine had a fundamental design flaw: The placket - the front part, with the buttons and holes - has no built-in reinforcement. This leaves the casual dress shirt wearer looking sloppy, even on their wedding day.
How Does it Work? Simple. We designed and patented a permanently installed reinforcement that hides discretely between the layers of the placket.
The material (stay) is held in place for the life of your shirt by just 2-3 stitches. Easy 3 Step install instructions are included with every order. Just bring your shirts and stays to your local dry cleaner or tailor. We may even know one close to you...See a Map of Installers >