The collars on my non-button down shirts always seemed to lay flat along my chest and shoulder and looked terrible. So much so that I almost never wore them. I bought twenty of the Million Dollar Collars and had them all done, even without trying one first because I had nothing to lose. Well, they work just as advertised and look great. I now have 18 more shirts I can feel comfortable wearing, all for less than the price of just one shirt!